Product Marketing is one of the highly sought after and lucrative non-code tech skills. It sits at the intersection of product, sales and marketing. Product marketers are product promoters. This means that they develop unique campaign ideas to market a company’s products, services or overall brand identity. It also entails masterful communication both internally and externally within the organization. This program will take you through how to develop a compelling positioning and multilayered messaging for a product or product line, supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach it’s financial goals among others. You will be trained by top Marketing experts through practical, real-world examples and clear explanations.